heather locke is a creative strategist. she makes short-form creative that stops thumbs, starts conversations, and sells — then she tests it, reads the data, and makes it better.
658.3K views on one organic TikTok · 341K views / 54.7K likes on one organic reel · 402K content views in 90 days · TikTok Shop affiliate creative that drives sales · audience: 51% women 35–44 · Nashville is home
receipts, not vibes
three case studies, all numbers, no fluff: the question everybody's already asking — 27.9K views on a sub-1K account · the octobuddy video — 287.1K views, 100% organic, drove sales · heart & soul music therapy — a nonprofit video that turned views into sign-ups. read them on the case studies page.
how i work
hooks first. angles from evidence. test one variable at a time. iterate winners into systems. comments are data.
your move
want creative that stops thumbs and moves product? i'm open to creative strategy roles. dm @valleyofthegoldenn on instagram or @valleyof_thegolden on tiktok.