Crest White Stripes ✨ If history’s most iconic paintings had Crest Whitestrips, they’d be today’s top influencers—giving perfect smiles in a bold social & OOH campaign.

Strategy ✨ Modernize classic art with Crest-level smiles & influencer aesthetics. Frame it as a PR glow-up for “historical influencers.” Show that white teeth = modern confidence.

The following work as visual teasers before the launch. Animation otw :)

Social ✨ Massive PR sent out to micro influencers.

🎬 creative director
👩🏻‍💻 digital art director
✍🏼 copywriter
🦋 graphic designer