Dole β¨ A limited edition summer brand takeover featuring a Coachella food truck, influencer concepts & a fruit-themed Airbnb.
π¬ creative director
π©π»βπ» digital art director
βπΌ copywriter
π¦ digital designer
π
π» brand identity designer
01. VISUALS
02. SOCIAL MEDIA
Influencer Strategy β¨ Develop partnerships with health & food influencers across TikTok, Instagram, & Youtube to generate content focused on:
π budget-friendly fruit recipes: fresh, frozen, packaged, or canned.
π« inspiring viewers to embrace incorporating more fruit into their diets
π clever summer fruit tips
03. AIRBNB BRAND PARTNERSHIP
Influencer Strategy β¨ A fruit-themed Airbnb by Dole at Coachella catered to top healthy & foodie influencers, offering a range of fruit products such as frozen fruit, acai bowls, fruit pops, blended drinks, & smoothies.
π Similar to the Poppi branded house, influencers are paid to create content all week while provided with their favorite Dole foods.
π₯ video credit: alix earle at the poppi branded airbnb @coachella 2024
Airbnb Inspiration β¨ Fruity Themed Dole House for Coachella influencers
04. OUT OF HOME
Food Trucks β¨ Collaborations with food trucks at Coachella serving frozen π fruit pops, smoothies & bowls of π fresh fruit. Solving the age old issue of getting affordable πΈ fruits & veggies at the festival. Plant fruity πͺΊ Easter eggs around the festival to guide fruit-lovers to the β food truck.
